SnapBox Mother’s Day 2015 Ad Spot

This is a commercial spot created as part of SnapBox’s 2015 Mother’s Day campaign. It was used in video ads on Youtube and Instagram. The piece was put together using stock clips sourced from a few different sites in order to meet budget requirements. I developed the concept, found the appropriate footage, and put the edit together.

ClientSnapBoxTypeVideoToolsFinal Cut Pro 7Year2015

// Select all links with hashes $('a[href*="#"]') // Remove links that don't actually link to anything .not('[href="#"]') .not('[href="#0"]') .click(function(event) { // On-page links if ( location.pathname.replace(/^\//, '') == this.pathname.replace(/^\//, '') && location.hostname == this.hostname ) { // Figure out element to scroll to var target = $(this.hash); target = target.length ? target : $('[name=' + this.hash.slice(1) + ']'); // Does a scroll target exist? if (target.length) { // Only prevent default if animation is actually gonna happen event.preventDefault(); $('html, body').animate({ scrollTop: target.offset().top }, 1000, function() { // Callback after animation // Must change focus! var $target = $(target); $target.focus(); if ($target.is(":focus")) { // Checking if the target was focused return false; } else { $target.attr('tabindex','-1'); // Adding tabindex for elements not focusable $target.focus(); // Set focus again }; }); } } });