UI/UX

Sketch, Invision, Photoshop, Illustrator, InDesign, User Flows, User Testing, Customer Journey Maps, Wireframes & Mockups, Prototypes, Assets, Developer Ready Designs

Web

HTML, CSS, Wordpress, Site Management

Branding

Style Guides, Developing Brand Look & Messaging

Design

Email Campaigns, Ad Campaigns, Layouts, Website Assets

Photo

Photo Shoots, Cataloging, Retouching

Video

Shooting, Directing Assistant Shooters, Editing, DVD & Blu-ray Authoring, Weddings

Software & Technical Skills
Education
University of California, Berkeley

B.A., Film Studies
B.A., Practice of Art
Graduated 2010

Cal State University, Fullerton

Certificate in User Experience and Customer-Centered Design
Completed 2017

Experience
Creative Lead & Brand Manager
JONDO

July 2014 – Present | Yorba Linda, CA

· Develop & maintain the company’s brand identity
· Design & maintain the company website, which has resulted in over a 300% increase in contact from new leads and new business partners
· Designed the UI for an e-commerce SaaS website that has resulted in increased business with several new business partners
· Designed the UI for multiple internal software platforms used internally by employees and with customers
· Work on and oversee creative asset deliverables related to business outreach efforts including graphic design, photo, presentations, and videos

Founder & Creative Lead
8 Kinds of Smiles

June 2010 – Present | Orange County, CA

· Developed business from 4 weddings in 2010 to an average of 25 weddings annually
· Continue to develop strong client satisfaction that has resulted in new business through purely referrals and zero advertising
· Built and maintain a responsive website that has resulted in increased leads through better usability
· Act as lead shooter on all events and manage a team of 3 assistant shooters
· Post production video editing including pre-wedding edits, wedding highlights, extended cuts, and same day edits

Marketing Project Manager
JONDO

July 2012 – July 2014 | Anaheim, CA

· Developed the brand identity for the company’s B2C brand
· Developed marketing strategies that resulted in the growth of the company’s B2C brand with a 300% increase in revenue between year 1 and year 2 of brand life
· Worked with partners, PR, and creative agencies to develop product and brand awareness
· Managed design of all creative assets including graphic design, photo, video, & web
· Managed social media content and channels
· Managed company corporate websites

Visual Artist
JONDO

August 2010 – July 2012 | Anaheim, CA

· Developed creative assets including design, photo, video and web design
· Developed marketing strategies for company’s B2B and B2C efforts
· Developed a system of organization for all company digital media content
· Managed social media content and channels

Multimedia Associate
The Greenlining Institute

October 2006 – July 2010 | Berkeley, CA

· Was the first associate of Greelining’s Multimedia Academy and helped to develop its growth into a small team of associates
· Developed a visual style for Greenlining that was used across all video projects
· Video editing, animation design, and color work on video projects
· Filmed conferences, interviews, b-roll, and other footage
· Conducted team trainings for software programs